Sprikitik Fried Itik

-actual signage near Pateros

brand equity, brand strategy and positioning, brand portfolios, plenty more others
these terms, that my fellow strainers would love to call jargon and that my fellow aims delegates were bombarded with earlier, have in fact originated from concepts that have proven to become convenient, not necessarily
true, good or beautiful
but most often useful nonetheless.

i just find it weird, which is what paradoxes always are, that terms we originally created to aid communication almost always become barriers to communication. terms that are brands in their own right.

term equity, term strategy and positioning, term portfolios, plenty more others.
notice how it always is so easy to disregard the applicability of a concept to another situation. idea leverage, those why not? authors called it.
the solutions are there, we just do not know which problems need them.

solutions like
marketing seminars filled with case studies
open auditions filled with eager people
music rehearsals filled with original scores
photoshoots filled with interesting objects
drinking sprees filled with juice

and problems like
5am to 7am sleeping schedules

lisnin to My Love, again.
sortof readin Buber on the interhuman
feelin kinda awake, surprisingly so